If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on mercedes. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality mercedes paper right on time.
Our staff of freelance writers includes over 120 experts proficient in mercedes, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your mercedes paper at affordable prices with !
Mercedes has been the name of the worlds most innovative car brand for more than 100 years now. When Daimler-Motoren-Gesellschaft (DMG) delivered its first Mercedes on December 100 it started a dynamic development culminating in the inception of the global company DaimlerChrysler AG in the late 0th century. Today Mercedes-Benz is the most successful premium brand. Its technical perfection, quality standards, innovative impact and numerous car legends such as the 00 SL Gullwing are unique. The Mercedes star became the most famous symbol of a car brand and is one the worlds best known trademarks today.
The invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Karl Benz independently of one another to lay the foundations for the motorization of road transport. With the help of financial backers and partners, they both invested their development projects in their own private businesses in Mannheim, Benz founded the firm Benz & Cie. in October 188, and Daimler-Motoren-Gesellschaft (DMG) was formed in November 180.
In order to gain publicity and a certain distinction for their products, both companies sought a suitable trademark. To begin with, the inventors used their own names "Benz" and "Daimler", which vouched for the origin and quality of the engines and vehicles. The trademark of Benz & Cie. remained unchanged, except that in 10, the cog wheel symbol which had been used since 10 was replaced with a laurel wreath surrounding the name Benz. But the turn of the century brought a completely new trade name for products from Daimler-Motoren-Gesellschaft (DMG) in Cannstatt "Mercedes".
Mercedes a Spanish girls' name meaning ‘grace' was the name of the daughter born in 188 to the Austrian businessman, Emil Jellinek, who had homes in Baden near Vienna and Nice.
A progressive thinker with an interest in sport, Jellinek turned his enthusiasm to the dawning age of the automobile, an invention he knew would be of key importance for the future. As early as 187, he made the journey to Cannstatt to visit the Daimler factory and ordered his first Daimler car - a 6 hp belt-driven vehicle with two-cylinder engine.
But the car, delivered in October 187 and with a top speed of 4 km/h, was soon too slow for Jellinek. He demanded 40 km/h and ordered two more vehicles. Supplied in September 188, the two Daimler "Phoenix" cars, with their frontmounted 8 hp engines, were the world's first road vehicles with four-cylinder engines.
Emil Jellinek had good contacts with the worlds of international finance and the aristocracy and became increasingly active as a businessman. In 188, he began to promote and sell Daimler automobiles - in particular, within the higher echelons of society. In 18, DMG supplied Jellinek with 10 vehicles; in 100, he received as many as .
Jellinek demanded ever faster and more powerful vehicles from DMG. From 18, he also entered these in race meetings first and foremost of which was the Nice week where he would race under his pseudonym, ‘Mercdès', the name of his daughter aged ten at the time. Initially, he used the name not as an automotive brand name but merely as a team and driver designation.
At the beginning of April 100, Jellinek made an agreement with DMG concerning sales of Daimler cars and engines. The decision was taken to develop a new engine "bearing the name Daimler-Mercedes", thereby introducing Jellineks pseudonym as a product designation. Two weeks later, Jellinek ordered 6 of the vehicles at a total price of 550,000 marks a sizeable order even at today's equivalent value of DM 5.5 million. A few weeks later, he placed an order for another 6 vehicles, all with 8 hp engines.
The first vehicle to be fitted with the new engine, a 5 hp racing car, was delivered to Jellinek by DMG on December, 100. This first ‘Mercedes', developed by Wilhelm Maybach, the chief engineer at DMG, caused quite a stir in the first year of the new century. With its low center of gravity, pressed-steel frame, light, high-performance engine and honeycomb radiator, it featured numerous innovations and is regarded today as the first modern automobile. The Nice week in March 101, during which the Mercedes vehicles were found to be unbeatable in virtually every discipline, attracted enormous publicity for Jellinek and the Mercedes. In March and August 101, the 1/16 hp and 8/11 hp sister models appeared. Jellinek's orders soon stretched the Daimler plant in Cannstatt to full production capacity. ‘Mercedes' was lodged as a trade name on June, 10 and legally registered on September 6. From June 10, Emil Jellinek obtained permission to call himself Jellinek-Mercedes, commenting "This is probably the first time that a father has taken his daughter's name."
When the patented name Mercedes was registered in September 10 DMG had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder's two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.
Gottlieb Daimler had been technical director of the Deutz gas engine factory from 187 until 1881. At the beginning of his employment there, he had marked a star above his own house on a picture postcard of Cologne and Deutz, and had written to his wife that this star would one day shine over his own factory to symbolize prosperity.
The DMG board immediately accepted the proposal and in June 10, both three-pointed and four-pointed stars were registered as trademarks. Although both designs were legally protected, only the three-pointed star was used. From 110 onwards it began to appear at the front of the cars as a design feature on the radiator.
The three-pointed star was supposed to symbolize Daimler's ambition of universal motorization "on land, on water and in the air". Over the years, various small additions were made. In 116, the points were surrounded by a circle, in which four small stars and the word Mercedes were integrated, or alternatively the names of the DMG plants at Untertürkheim or Berlin-Marienfelde.
In November 11, DMG applied for legal protection of utility patents for any new variations on their trademark and lodged with the patent office a three-dimensional three-pointed star enclosed in a circle which included the design intended for use on the radiator grille. It became a registered trademark in August 1.
A star guiding motorists everywhere
The period of inflation after the First World War meant a difficult time for sales especially of luxury goods such as passenger cars and had serious repercussions on the automobile industry. Only financially strong companies with well-established models were able to survive although even these were forced into mergers and cooperative ventures. It was in this way that the former rivals, DMG and Benz & Cie., formed a syndicate in 14 in order to standardize design and production, as well as purchasing, sales and advertising, and thereby remain competitive.
During this period, the two firms generally marketed their products jointly, although still under separate trademarks. Two years later, in June 16, the two oldest motor manufacturers merged to form Daimler-Benz AG.
At this point a new trademark was designed, which brought together the main characteristics of both the existing emblems the world renowned three-pointed star belonging to Daimler-Motoren-Gesellschaft was surrounded with its trade name ‘Mercedes' as well as that of the equally famous name ‘Benz', whose laurel wreath entwined the two names together.
This trademark, which has changed little over the decades, still adorns Mercedes-Benz vehicles and has come to represent quality and safety on roads everywhere. And throughout the world the name Mercedes-Benz is synonymous with tradition, innovation and the future of the automobile.
When the patented name Mercedes was registered in September 10 DMG had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder's two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.
Gottlieb Daimler had been technical director of the Deutz gas engine factory from 187 until 1881. At the beginning of his employment there, he had marked a star above his own house on a picture postcard of Cologne and Deutz, and had written to his wife that this star would one day shine over his own factory to symbolize prosperity.
The DMG board immediately accepted the proposal and in June 10, both three-pointed and four-pointed stars were registered as trademarks. Although both designs were legally protected, only the three-pointed star was used. From 110 onwards it began to appear at the front of the cars as a design feature on the radiator.
The three-pointed star was supposed to symbolize Daimler's ambition of universal motorization "on land, on water and in the air". Over the years, various small additions were made. In 116, the points were surrounded by a circle, in which four small stars and the word Mercedes were integrated, or alternatively the names of the DMG plants at Untertürkheim or Berlin-Marienfelde.
In November 11, DMG applied for legal protection of utility patents for any new variations on their trademark and lodged with the patent office a three-dimensional three-pointed star enclosed in a circle which included the design intended for use on the radiator grille. It became a registered trademark in August 1.
A star guiding motorists everywhere
The period of inflation after the First World War meant a difficult time for sales especially of luxury goods such as passenger cars and had serious repercussions on the automobile industry. Only financially strong companies with well-established models were able to survive although even these were forced into mergers and cooperative ventures. It was in this way that the former rivals, DMG and Benz & Cie., formed a syndicate in 14 in order to standardize design and production, as well as purchasing, sales and advertising, and thereby remain competitive.
During this period, the two firms generally marketed their products jointly, although still under separate trademarks. Two years later, in June 16, the two oldest motor manufacturers merged to form Daimler-Benz AG.
At this point a new trademark was designed, which brought together the main characteristics of both the existing emblems the world renowned three-pointed star belonging to Daimler-Motoren-Gesellschaft was surrounded with its trade name ‘Mercedes' as well as that of the equally famous name ‘Benz', whose laurel wreath entwined the two names together.
This trademark, which has changed little over the decades, still adorns Mercedes-Benz vehicles and has come to represent quality and safety on roads everywhere. And throughout the world the name Mercedes-Benz is synonymous with tradition, innovation and the future of the automobile.
When the patented name Mercedes was registered in September 10 DMG had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder's two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.
Gottlieb Daimler had been technical director of the Deutz gas engine factory from 187 until 1881. At the beginning of his employment there, he had marked a star above his own house on a picture postcard of Cologne and Deutz, and had written to his wife that this star would one day shine over his own factory to symbolize prosperity.
The DMG board immediately accepted the proposal and in June 10, both three-pointed and four-pointed stars were registered as trademarks. Although both designs were legally protected, only the three-pointed star was used. From 110 onwards it began to appear at the front of the cars as a design feature on the radiator.
The three-pointed star was supposed to symbolize Daimler's ambition of universal motorization "on land, on water and in the air". Over the years, various small additions were made. In 116, the points were surrounded by a circle, in which four small stars and the word Mercedes were integrated, or alternatively the names of the DMG plants at Untertürkheim or Berlin-Marienfelde.
In November 11, DMG applied for legal protection of utility patents for any new variations on their trademark and lodged with the patent office a three-dimensional three-pointed star enclosed in a circle which included the design intended for use on the radiator grille. It became a registered trademark in August 1.
Fascination motorsports - get to know more about the exciting and successful history of Mercedes-Benz motorsports.
ChronologyOver 100 years of motor sports under the sign of the star tell of the inception of motor racing and of the breathtaking technological development of Mercedes-Benz successful cars.Link to Chronology
Race PostersPosters announced the sensational racing achievements of Mercedes and later Mercedes-Benz vehicles and were also an important branch of our advertising strategy.Link to Race Posters
Record-Breaking VehiclesMercedes-Benz Record-Breaking Vehicles Going for maximum speed.Link to Record-Breaking Vehicles
Please note that this sample paper on mercedes is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on mercedes, we are here to assist you. Your cheap custom college paper on mercedes will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment from and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!