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TARGET MARKET
CUSTOMER PROFILE
Demographic Profile
It would be an understatement to call the Ocean Trails Golf Club magnificent. Located in the heart of Rancho Palos Verdes, this public golf course overlooks the Pacific Ocean, offering panoramic views of the breathtaking ocean for golfers to enjoy at every hole. Although a majority of the golfers who attend the golf club tend to be of the older crowd, or more specifically, over fifty-five years of age, one may occasionally spot a man in his early thirties. Seeing that golf is generally dominated by the male race, women are not seen at the golf club as often as men. Another common statistic of golf is race. Although the Caucasian race is the prevailing one, Asians seem to be coming into play as well. The Ocean Trails prove these statistics, in which Caucasians and Asians are the predominant race at the golf club.
Psychographic Profile
Seeing that the golf club is certainly an exceptionally prestigious one, the regulars of the Ocean Trails are engaged in the more opulent coterie. A person who chooses to attend the golf club is expected to possess an income of 100K annually, at the least. The regulars of this public course are typically retired, and see golfing as their principal form of leisure. They primarily already own premium golf memberships at other private golf courses, but occasionally attend The Ocean Trails to enjoy the spectacular scenic aspects of the course. Because of the gorgeous setting of the golf club, regulars seem to enjoy bringing guests from distant locations.
The people seen at The Ocean Trails are not part of the average mainstream population. Rather, they are the more prestigious people, who have the time and money to attend such a distinguished club. They are people who take the time to enjoy life and it's pleasures. These regulars would most likely be spotted at a magnificent spa resort, or a breathtaking botanic garden.
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