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Art is an extremely powerful tool when communicating society's important social or political issues. Using text and signs can further emphasise the importance of an issue or contradict the issue completely, creating an artwork that reads with multiple layers of meaning and references.
Artists, Jenny Holtzer, Jenny Watson and Barbara Kruger explore the study of signs systems throughout their art works to create pieces of social and political masterpieces. Due to their use of signifiers representing real, everyday objects the relationship between the viewer or ‘reader' and the artwork becomes increasingly complex and strong through the use of sign systems embedded deeply into their artwork.
Jenny Holtzer artwork is words, phrases and sentences, which is displayed as public art and not intended for a gallery. Her art is focused on communicating messages to the broadest audience achievable. From New York, Holtzer painted in an abstract style until graduating in 177. Widely read and informed, Holtzer's was major influence was by Dada artists as she believed they were bizarre yet accepted their political point. Being widely read by a range of political leaders and writers, Holter's ideas for art came from these readings. Holtzer felt as if her paintings were not having the impact on the public as she hoped or intended. She felt as if her moral, social and political issues needed to be addressed. Holtzer wanted her audience to be mindful of the social and environmental issues ablaze that tackle us in modern life.
Aware of the power of media, Holtzer noticed that her messages weren't powerful enough and being keenly interested in the control of words. Replacing painting with words and lettering created a political and aesthetic sense. Holtzer was writing down her words and sending them around the world.
" I was drawn to writing because it was possible to be very explicit about things. If you have crucial issues, burning issues, it's good to say exactly what's right and wrong about them, and perhaps to show a way that things could be helped. So, it seemed to make sense to write because then you can just say it … No painting seemed perfect. In particular, I didn't want to be a narrative painter, which maybe would have been one solution for someone wanting to be explicit."
Holtzer has produced words and text in groups as series. One piece in particular, which is part of ‘Truism', which explores myths that Holter. Truism also highlights the gruelling persona and social concerns of contemporary. These messages are often contradictory and disturbing in their duality of truth and reality, highlighting the inherent dangers of modern living.
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