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HotResponse addresses the integrated online and offline needs of Dental News. Hotresponse employs their publishing expertise into software applications that generates revenue for Dental News. Their software powers online directories, buyers guides, multi-page microsites, reader response programs, sweepstakes and surveys. They also offer state-of-the-art site administration and web-based reporting tools along with custom built multi-thousand entry online trade directories. By offering these features they enabled Dental News to rapidly create a robust, feature rich and profitable online program due to tiered advertising opportunities, intuitive site administration and 4/7 web-based reporting tools.
HotResponse builds web pages that was engaging to the end consumer, which therefore increased the time spent and actions taken with advertisers. Dental News can chose provide value added features for their advertisers that may include sweepstakes, surveys, opt-in email programs, virtual tours and streaming media. HotResponse also offers them the ability to rapidly change the features of listings right on category pages. Listings can be ordered alphabetically or by advertising level. Thus, Dental News has the ability to test formats and learn how to drive the greatest number of desired actions.
All administrative features are developed for ease of use by nontechnical staff. Online reports provide 4/7 access to publishers, publishers sales reps and advertisers to monitor site performance and download leads. Furthermore, HotResponse offers Dental News marketing tools for a publisher to provide its advertisers - to ensure that the advertisers build successful relationships with the publishers readers.
The HotResponse/Dental News website is tied to Dental News's offline magazine, buyer's guides, and reader response programs. As a result HotResponse is the one-stop-shop offering both offline card management and online solutions. By connecting these programs HotResponse provides publishers and their advertisers with integrated online-offline reports. HotResponses Client Service Team works with the Dental News in developing effective traffic driving programs from both in-book and from its website. HotResponse is able to integrate a directory, buyers guide or advertorial program with online editorial, bringing online traffic to just the right category page or advertiser.
Just recently, IMS, the leading supplier of Web-based ad tracking, reader service, trade-show tracking and other Web services to the magazine industry in North America, announced that the HotResponse management team and account base would join IMS. In effect, Dental News will benefit from all the talent that IMS can offer to their clients.
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